Seoul In The City

Seoul In The City

Event branding & identity for the NYC Korean skincare mega popup

Client

Amore Pacific

Year

2024

Deliverable

Branding, Identity, Graphic Design

Info

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint

Credit

Client: Laneige, Innissfree, Hanyul, Aestura