Branding & identity and naming for Seoul in the City. An immersive K-beauty experience that brings the vibrancy of Seoul’s skincare culture to the heart of New York City, by Seophora and Amore Pacific.
About the project
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint
