The Brief:

To develop the branding and visual identity for The Resy Lounge, a members-only hospitality space at Untitled Art during Art Basel Miami 2024, created in partnership with American Express, Delta, and Resy. The concept centred on interpreting “East meets West,” shaping a culturally considered and contemporary visual language suited to the Art Basel environment. A key challenge was achieving a balanced and cohesive co-branded logo across all three partners, ensuring each presence felt intentional and refined.

The Result:

The main logo was developed to reflect the “East meets West” theme through a flowing line that links each element of the logotype, creating a sense of connection and movement, while the partner logos are integrated to feel balanced and intentional. The meandering line was extended into the core event graphic, creating a cohesive visual language that seamlessly connected spatial design and print into a unified experience.