AMEX Gold Café

AMEX Gold Café

Creating a visual world for the AMEX Gold Café. An immersive dining experience in Union Square & Rodeo Drive.

Client

American Express Gold Card

Year

2024

Deliverable

Branding, Identity, Experiential

Info

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint

Credit

Brand Strategist: Lena Torres
Senior Designer: David Cho
Lead UX/UI Designer: Mia Kwon
Creative Director: Julian Raye
Project Manager: Alexis Ford
Design Producer: Niko Sato