PizzaExpress

PizzaExpress

A fresh identity created to reflect the brand’s purpose, personality, and unique aesthetic

Client

PizzaExpress

Year

2021

Deliverable

Campaign Creative, Graphic Design & Identity

About the project

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint